The Psychology of Color in 2026: How Colour Trends Are Shifting and What Your Brand Palette Says to Your Customers
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The Psychology of Color in 2026: How Colour Trends Are Shifting and What Your Brand Palette Says to Your Customers

Your brand colours are doing more work than you think. Before customers read a word or click a button, your palette has already shaped their perception. In this post, we explore how colour trends are shifting in 2026 and what your brand colours are subconsciously telling your audience about trust, confidence, and credibility.

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